Volunteering GC Fundraising Campaign

I led the creative direction for Selfawear’s collaboration with Volunteering Gold Coast, developed to engage young volunteers locally and promote the campaign’s message on a national scale. At the heart of the project was a limited-edition fundraising tee, which I designed specifically to resonate with younger audiences through bold, uplifting messaging. I planned and styled a photoshoot featuring the VGC team, then created and rolled out a full campaign, writing copy and designing assets across social media, email, and e-commerce platforms. The project launched with a beach clean-up event in partnership with Griffith University, where local volunteers wore the tee, while national sales helped spread the message and support the cause more broadly.