Feel-good Activewear Collection

During my time at Selfawear, the brand expanded into a new product category with the launch of its first activewear collection. Inspired by the brand’s ethos and the timing of an Autumn release, I developed the creative foundation for the range, including a seasonal colour palette and mood board to guide the aesthetic. I designed each item in the collection, from leggings and sports bras to custom drink bottles and yoga mats, with a focus on versatility and mix-and-match appeal to encourage multi-item purchases. To bring the collection to life, I planned and directed a photoshoot featuring a diverse cast of women, reflecting the brand’s commitment to quality and inclusivity. I also created a full suite of campaign collateral, from social media graphics to email marketing, crafted to express the collection’s purpose and elevate its impact across digital platforms.